At CoActivate Group, we don’t do hierarchy for the sake of it. Our leadership team is hands-on, all-in, and deeply rooted in the work. With decades of combined experience across global markets, we bring sharp thinking, sharp strategy, and serious heart. Every decision we make is grounded in real connection with our people, our clients and the communities we serve
We lead from the front.
Because that’s how we keep it real.
Group CEO
Roger is a strategist and entrepreneur at heart. He drives our commercial direction with clarity and courage, building bold partnerships, scaling impact, and unlocking opportunity for people at every level. He’s not just in the business. He’s in it for the people behind the business.
CoActivate Managing Director
Sharon is the calm in the chaos and the driver behind our operational heartbeat. She keeps our BPO engine running smoothly, from people to process to performance. With a clear eye for detail and a deep care for our teams, Sharon ensures we stay grounded, agile, and always human.
Group IT & Compliance Director
Roland turns data into direction. As the mind behind our analytics and IT strategies, he transforms complexity into clarity, building scalable systems that power performance and unlock smarter, faster decisions across the Group.
IQAS Managing Director
Jo holds us to a higher standard. From product design to quality assurance, she leads with precision and purpose. Her focus? Innovation that works in the real world, ensuring every solution we deliver is reliable, rigorous, and truly useful.
Group Finance & Commercial Director
Sheldon blends commercial insight with financial discipline. A CA(SA) with a track record in retail, telecoms, and e-commerce, he’s led teams, driven triple-digit profit growth, and launched Africa’s first Vodacom MVNO. At CoActivate, he keeps the numbers sharp, the risks in check, and the business ready for its next big move.
Group Marketing Lead
Sarah gives our brands their voice. She leads marketing strategy across the Group, aligning storytelling, platforms, and purpose to connect us to the people that matter. She’s as sharp with a strategy as she is with a sentence.
Head of Training
Gail builds people. She leads our learning and development programmes with heart, crafting growth journeys that meet real needs and unlock real potential. From foundational skills to leadership capability, Gail equips our teams to rise.
Head of Recruitment
Thanusha finds the right people and makes sure they thrive. She drives our recruitment engine, aligning talent with culture, role, and opportunity. Her superpower? Spotting potential, and creating pathways for people to shine.
Head of IT
Ashveer keeps us connected and future-ready. With a sharp eye on infrastructure and a passion for smart solutions, he leads our IT team to build systems that power smooth operations and real-time business delivery.
Head of Quality Assurance Ops
Lorisha is obsessed with getting it right. She leads QA with diligence and care, setting high standards and raising the bar across every part of our business. Her work ensures we deliver excellence, consistently and confidently.
Head of Business Ops
Data-minded. People-led. ROI-focused. From call centre agent to Head of Business Ops, Dessica’s 27-year journey is proof of what’s possible with grit and vision. She blends operational know-how with a deep belief in people, turning analytics into action and teams into high-performing engines.
Head of Contact Centre
Sugan lives and breathes operations. He leads our call centre teams with purpose and presence, creating environments where performance thrives and service feels seamless. Efficiency, collaboration, motivation, Sugan makes it happen.
Head of Field Sales
Sizwe leads from the ground up. As the driving force behind our national field agent network, he empowers thousands of agents with the tools, training, and mindset to succeed. Real sales, real hustle, real impact, that’s Sizwe’s world.