We Keep It Real
Specialists in Technology, Sales & Service
In a world chasing scale, we choose focus.
We stay aligned, work smart, and lead with purpose, delivering real results through real people. Owner-led. Fully accountable. No fluff. No layers. Just the kind of bold thinking and grounded delivery that earns trust and successfully helps clients increase their market share. For over 16 years, we've built businesses, communities, and careers not by playing it safe, but by keeping it real.
Empowered people. Backed by systems. Driven by purpose.
Learn moreWhat we do — and why it matters
Outsourced
Business Services
Real results through the power of people, data, and delivery.
From acquisition to retention, we combine the power of technology, data, quality and people to drive the full customer engagement journey with operational precision and real human connection.
Technology Platforms
& Systems
Performance powered
by people + AI.
From IQAS (Intelligent Quality Assurance) to our AIMS agent platform, we build technology that drives the performance, faster adoption and smarter decisions. Our solutions are built with insight with machine precision enabling our businesses and our clients to scale with confidence.
Telecommunications
& Community
Commerce
Tech-powered sales.
Grassroots impact.
Through Vasco and Jabba, we connect South Africans with affordable telecoms and financial service products.
Our 3,500 sales agents, backed by our proprietary Agent Information Management Software (AIMS) helps agents sell smarter with real-time stock tracking, transparent commission dashboards, and the tools they need to serve their communities better.
Where performance
has a home
We're not about glass walls and glossy lobbies.
Our Durban HQ is built for real work, real people, and real results. It's where people show up every day to connect, learn and deliver for our clients in a space designed to make it easy for everyone to thrive.
Fast Facts:
- 5 floors of focused energy
- 2,000-seat capacity for scale and flexibility
- Multiple fibre connections for uninterrupted performance
- Top-tier security for peace of mind
- Dedicated training spaces with real-world tools
Easy access for teams and clients (just 1.6km from Hilton & ICC, 500m from Kingsmead Cricket Ground, and 1km from Africa's longest promenade).
It's more than an address — it's a hub of connection, capability, and opportunity. Right in the friendliest city in South Africa, built for the call centre that keeps it real.
Leadership you can feel.
Performance
you can measure
We build high-performing teams by backing emotionally intelligent leadership with real structure and measurable delivery. Our leaders show up, stay close to the work, and lead from the front so decisions are faster, support is stronger, and results are tangible.
We measure what matters and we deliver what counts.
Growing humans for life and work
We don't just train people to do the job, we grow them for the long game.
Our whole-person approach builds confidence, leadership and purpose that carries beyond the workplace. When people grow, performance follows.
This is what real
looks like
Real is a floor that buzzes with energy not silence.
It's leaders walking the floor, knowing people by name.
It's teams swapping ideas between calls, sharing wins, and solving problems in real time.
Real is a culture that backs its people on and off the clock. From side hustles and skill-building to honest conversations and shared stories, we keep connection alive on every floor. Because when people thrive, performance follows. Here, real isn't just a vibe. It's a measurable advantage for our clients, our people, and the communities we work in.
From the people we partner with
Because the best measure of our work is the success we create together.
Vodacom CBU
"CoActivate is an established business partner with Vodacom, specifically delivering outbound campaigns in respect of mobile contract upgrades and new contract sales. Working closely with my CVM team, we have enjoyed mutually beneficial engagements with positive impacts to both the customer and business."
We appreciate the partnership and commitment to service excellence, and for putting our customers at the forefront.
ABSA Insurance &
Financial Advisors
"IQAS has helped us in the Virtual Advice department to mitigate risk and improve our QA processes. IQAS helped us to lift our standards and also equipped us to track any engagement we have with our staff relating to coaching. A valuable partner in our business."
Vodacom Business
"The way you run the Vodacom Business call centre should be an example to anyone running a call centre. Calls answered on the second ring, agents who help you even though you've been dealing with another agent, follow through and meaningful discussions about your requirements."